By Noelle Ellis On Friday, November 7th, 2014

AdAsia Vietnam 2013

National Convention Centre, Hanoi, Vietnam Hanoi, Vietnam will play host to AdAsia 2013 from November 11 to 14 this year. The partners signed on for this year’s event include, Dentsu Vietnam, Dentsu Media Vietnam, More...

By Noelle Ellis On Wednesday, October 22nd, 2014

Carmudi Presents Celebrities and their Favourite Cars

From vintage beauties to new tech oriented supercars, everyone has their own favorite. Our very own Pakistan celebrities have some of the most interesting choices. Carmudi, the leading online platform for buying More...

By Noelle Ellis On Wednesday, October 22nd, 2014

Malala, The World’s Youngest Nobel Laureate Honors Pakistan

The late Ardeshir Cowasjee was a social activist, philanthropist and an outspoken newspaper columnist who always harped on the same tune that education, education and education is the panacea for the ills plaguing More...

By Noelle Ellis On Monday, August 11th, 2014

The Politicization Of Independence Day

A year ago I had penned a piece on how independence day festivities had become grossly commercialized, but this year it seems the politicians in the country are taking a lead role in teaching the masses how to More...

By Noelle Ellis On Friday, August 8th, 2014

Vehicle Wraps: A Smart Advertising Technique?

If you know enough about advertising, then you also would know what type of advertisements have a bigger impact on the consumers. Out of radio, TV, billboards and hoardings, TV wins the race because, along with More...

By Noelle Ellis On Tuesday, July 22nd, 2014

Use Of Facebook In China And Recent Changes

If digital policy changes in China today, you will be able to see Facebook posts not only while out of China but while within the country. Unfortunately as things stand now, the use of popular social networking More...

By Noelle Ellis On Thursday, June 19th, 2014

The FIFA World Cup 2014 Rocks Brazil

They are dancing the Samba in the streets of Brazil to the tune of the official World Cup song, ‘We Are One (Ole Ola)’.  As the FIFA World Cup 2014 comes calling, the adrenalin is flowing, the euphoria is frenzied, More...

By Noelle Ellis On Wednesday, May 7th, 2014

The Ad Mad Dude On Zubaida Aapa’s Whitening Soap That Promises Gora Pakistan

Nahi Zubaida aapa mujhe gora nahin hona! I love my tan; it makes me beautiful. In actual logic the more melanin you have in your skin (which, by the way, gives you your skin color) the less skin diseases you are More...

By Noelle Ellis On Monday, March 31st, 2014

Pakistan Idol Reaches Top 6

With an incredible 460 million viewers in over 150 countries worldwide for more than a decade, when television’s biggest ‘star’ maker reality show franchise came to Pakistan, eye-brows were raised and questions More...

By Noelle Ellis On Wednesday, March 19th, 2014

Top 3 Classified Ad Websites In Pakistan

The Internet has made buying second-hand items much simpler than it ever was before. All buyers need to do is visit a classified ad websites where they can find listings for whatever it is they may be looking for. Classified More...