By Noelle Ellis On Monday, March 10th, 2014

When To Buy The Samsung Galaxy S5

Last month the Samsung Galaxy S5 was officially launched at the opening of the Mobile World Congress in Barcelona and will be available on April 11th. Samsung’s latest smartphone is priced at a high level around More...

By Noelle Ellis On Saturday, February 22nd, 2014

Take It To The Max: Maximising The Results Of Your Leaflet Distribution Campaign

In today’s world it is easy to think that direct marketing strategies like leaflet distribution are something of the past compared to the new online mass marketing techniques. But experienced marketers know More...

By Noelle Ellis On Monday, February 3rd, 2014

Daraz.Pk’s Farees Shah Discusses E-Commerce In Pakistan

Farees Shah is co-founder of, an online retail store based in Pakistani that offers multi brand clothing, shoes and accessories for men and women. The e-commerce site is a venture of the Berlin-based More...

By Noelle Ellis On Friday, December 27th, 2013

Coffee Planet Hosts Coffee Mob For Facebook Foodies In Lahore

Pakistan’s first ever ‘coffee mob’ took place at local cafe Coffee Planet in Lahore earlier this month. The event was hosted specifically for the Facebook group ‘Foodies R Us’. The Coffee Planet staff More...

By Noelle Ellis On Friday, November 29th, 2013

Time’s Person Of The Year 2013

The year 2013 is drawing to a close and the world’s media, both print and electronic make it a point to make in depth analyses to review the entire year’s events, turbulent or jubilant, negative or positive, More...

By Noelle Ellis On Tuesday, November 26th, 2013

Education Fund For Sindh & BRAC Pakistan Join Hands With The Support Of UK Government’s DFID

In a meeting held yesterday by Education Fund for Sindh (EFS), EFS provided a commitment of PKR 284.3 million to BRAC Pakistan under one of its programmes, which supports sustainable partnerships for providing quality More...

By Noelle Ellis On Friday, November 22nd, 2013

Why Has Jean-Claude Van Damme’s Stunning Volvo Ad Gone Viral?

Jean-Claude Van Damme is a 53 year old martial artist, actor and director, best known for his performances in action blockbusters including Bloodsport, Street Fighter, Timecop, Sudden Death and The Expendables More...

By Noelle Ellis On Thursday, November 21st, 2013

Yahoo Launches High Res Image Ads

This week Yahoo introduced a new high-resolution, full-page ad format for desktops, mobile phones and tablets. These Image Ads give advertisers the opportunity to leverage HD images in photo slideshows and image-rich More...

By Noelle Ellis On Wednesday, November 20th, 2013

Pakistan Idol Announces Judges: Bushra Ansari, Hadiqa Kiani And Ali Azmat

Following an online teaser campaign and competition, upcoming music reality show Pakistan Idol has finally announced its judges:  Bushra Ansari, Hadiqa Kiani and Ali Azmat. Bushra Ansari is a television presenter, More...

By Noelle Ellis On Wednesday, November 20th, 2013

King Of Cricket Sachin Tendulkar Bows Out

He was to cricket what Daniel Day Lewis is to acting: impeccable, superb, inimitable and simply put, a God-gifted player. Sachin Ramesh Tendulkar, described by millions of fans as the god of cricket, has finally More...