New BIC Pen ‘For Her’ Gets Scathing Reviews

Pen manufacturer Bic has recently introduced a new range of pens especially for women. The ‘Bic Cristal for Her’ is a ball point pen available in pastel colours, and is slimmer than usual in order to fit a woman’s hand. One retailer describes the pens as follows: Cristal For Her ballpoint pens are reserved for women and feature a diamond-engraved More...

by Noelle Ellis | Published 3 months ago
By Noelle Ellis On Friday, November 22nd, 2013
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Why Has Jean-Claude Van Damme’s Stunning Volvo Ad Gone Viral?

Jean-Claude Van Damme is a 53 year old martial artist, actor and director, best known for his performances in action blockbusters including Bloodsport, Street Fighter, Timecop, Sudden Death and The Expendables More...

By Noelle Ellis On Friday, September 6th, 2013
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Kenneth Cole Tweets About Syria, Faces Backlash For Being ‘Insensitive’

US fashion designer Kenneth Cole has posted a controversial tweet referencing Syria on his personal Twitter account, drawing in widespread criticism for being insensitive. The tweet, posted Thursday afternoon, makes More...

By Noelle Ellis On Tuesday, August 13th, 2013
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A Storm Is Coming – Holy Tornado Co. Style

For a Pakistani, food is everything. Either it is the assortment of sweet starters served to family and friends on Eid-ul-Fitr, or it is the delicious wait of an 18” sub sandwich by Holy Tornado Co. that is guaranteed More...

By Noelle Ellis On Monday, July 22nd, 2013
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FulFill Her Dream With An Empty Olper’s Pack

A brand with a social conscience is an engaging approach towards a broad target audience. Olper’s is one of those brands, whose ongoing ‘Fulfill Her Dream’ campaign this Ramadan has made waves on social media More...

By Noelle Ellis On Thursday, July 18th, 2013
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3 Ramadan Drink TVCs That Make You Thirsty During Your Fast

One of the customs of breaking a fast is to eat a date and have a sip of water. The concept of ‘Ramadan drinks’ is easy to sell: a sip of a cool drink gives relief to a throat that has been dry for hours. It More...

By Noelle Ellis On Friday, July 12th, 2013
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Cooking Oil Offers In Ramadan – Or Is It The Other Way Around?

Ad campaigns have taken a turn towards the spiritual as Ramadan commences in Pakistan. This holy month commemorates principles of abstinence of food and impure intentions, family gatherings, joy of helping the needy More...

By Noelle Ellis On Friday, June 14th, 2013
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All That Monkey Business: Has Omore’s Monkey Peel Copied Nestle?

The explicit use of the ‘peelable’ ice cream ad campaign by Omore has put its parent company Engro Foods Limited in a tough spot with Nestle Global. Both companies are leading enterprises in food and beverages, More...

By Noelle Ellis On Wednesday, June 12th, 2013
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New ‘Follow The Link’ Teaser Campaign Hits Pakistan

A new teaser ad campaign has hit billboards and newspapers across the nation. The minimalist creatives feature a twirling red ribbon (Or coil? Or telephone wire? A slinky, perhaps? ) with the copy: ‘Follow the More...

By Noelle Ellis On Friday, June 7th, 2013
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Coca Cola Urges Pakistanis, Indians To Love Thy Neighbors

On March 2013, Coca Cola’s current ad campaign debuted in Lahore, Pakistan and New Delhi, India with a state of the art live feed streaming of two strangers joining hands. Coke’s ‘Small World Machines’ aimed More...