Coca Cola Urges Pakistanis, Indians To Love Thy Neighbors

On March 2013, Coca Cola’s current ad campaign debuted in Lahore, Pakistan and New Delhi, India with a state of the art live feed streaming of two strangers joining hands. Coke’s ‘Small World Machines’ aimed to bring Pakistani and Indian neighbors face to face, not with frowns but with smiles. People on opposite sides of divergent borders were More...

by Noelle Ellis | Published 6 years ago
By Noelle Ellis On Monday, May 20th, 2013
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Nestle Crunch Doesn’t Link Its Product To Its Commercial

dvertising is an act of getting the public’s attention towards a product or business through paid announcement in broadcast, print or electronic media. There are a lot of annoying ad campaigns out there that More...

By Noelle Ellis On Thursday, May 9th, 2013
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Top 10 Pro-Election 2013 Brands

If we can identify two things that brand managers are strictly told to avoid as conversational topics on any media, its religion and politics. In Pakistan however, religion is exploited where its comfortable and More...

By Noelle Ellis On Monday, May 6th, 2013
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Lego Under Fire For Sexist Stickers

A controversial sticker in a Lego licensed sticker set has caused the brand to come under fire recently. Journalist Josh Stearns posted an image of the sticker on his Tumblr, saying he was ‘stunned’. The sticker More...

By Noelle Ellis On Friday, February 22nd, 2013
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Abu Dhabi Group Clarifies Statement About World’s Tallest Building

Last week, every newspaper in the country announced some version of this news: Former chairman and present consultant of Bahria Town, Malik Riaz Hussain has signed an agreement with His Highness Sheikh Nahyan bin More...

By Noelle Ellis On Friday, February 22nd, 2013
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If we can identify two things that brand managers are strictly told to avoid as conversational topics on any media, its religion and politics. In Pakistan however, religion is exploited where its comfortable and in a few cases politics is used to gain followings depending on the geographic locality of its tie-ins. It’s very impressive when a non-local brand seeks to educate the people and encourage voting, especially given that a whopping 55% of the nation failed to show up in 2008 and prevent what is easily the worst form of democracy ever recorded (more affectionately referred to as demohoaxcrazy in some channels). In terms of getting the message across, whether is positively or negatively encouraging, the top ten ‘shout-outs’ by brands are: 10 – Nando’s Pakistan Virality? 2 Shares 9 – Kurkure Pakistan Virality? 17 Shares 8 – Branding Bees Virality? 20 Shares 7 – The Cakery Virality? 25 Shares 6 – 14th Street Pizza Virality? 34 Shares 5 – Djuice Pakistan Virality? 36 Shares 4 – Uth Oye Virality? 50 Shares 3 – LALS Virality? 64 Shares 2 – Ginsoy Extreme Chinese Virality? 244 Shares 1 – Espresso Coffee Virality? 4,218 Shares It’s interesting to note that the brands without a monetization agenda from the elections make up most of the list. My personal favorite is the message from LALS, what about you? About the author: Zohaib is former CEO of Nadia Textiles and currently a franchisee for Pearl Continental Catering in Lahore and investor-founder of several B-corporations, notably Uth Oye.

Have any of you been watching this campaign unfold? It’s a series of billboards across the city, prompting the audience to text the number 8398 for more information about what to get the men in their lives. With More...

By Noelle Ellis On Monday, February 18th, 2013
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Web Designer Hijacks Fitness SF Website After Not Getting Paid

The website for San Francisco’s popular gym, Fitness SF, was highjacked last Friday by a web designer seeking revenge. Website designer Frank Jonen, who was hired by the company last year, hijacked the Fitness More...

By Noelle Ellis On Friday, February 15th, 2013
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Junaid Jamshed’s J. And Almirah Lawn Prints

The group behind Almirah and Junaid Jamshed’s J. lawn has going all out this year, with billboards all across the city. The two coinciding campaigns promote a joint exhibition featuring both brands, and are a More...

By Noelle Ellis On Thursday, February 14th, 2013
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14th Feb Special: Valentine’s Day Vs Anti Valentine’s Day

Saint Valentine must have done some pretty spectacular stuff in his lifetime to be remembered like this. Legend has it, he was imprisoned for performing weddings for soldiers who weren’t allowed to marry and before More...

By Noelle Ellis On Wednesday, February 6th, 2013
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I Refuse To Wear Asim Jofa

Winter is coming to an end and this can only mean one thing for the skyline of Karachi: lawn billboards. They’re everywhere and they’re full of images of lawn prints, and there’s nothing wrong with that. And More...