Digitized coupons are making a huge splash in Pakistan. While the scorching heat deters shoppers from browsing summer sales, e-commerce has become every shopaholics dream. Now add to that the opportunity to purchase deals and coupons at low prices; it is every consumer’s lucky day.
The growing market for online coupon sites has caused a multitude of local Groupon clone sites to emerge year after year. Some of them are:
- Grabit – June 1, 2011
- DealToday.pk – May 1, 2012
- HappyDeals.pk – Jul 23, 2012
- Groupado – Nov 13, 2012
- Dealon.com – February 5, 2013
This gives consumers the benefit of comparing prices on various coupon sites before decide on their purchase.
Business are considered trustworthy when consumers can easily find company details on their website. Major traffic on websites can cause hang ups and delays, which is not profitable for discount sites. This is why it’s essential for an online business to have an efficient, well-maintained website, so both the site and the business can run smoothly. Quick browsing and user friendliness are critical to a coupon site’s reputation.
After going on to all five coupon sites, it is pleasing to note that all websites are running without any hang ups. One is able to purchase a voucher that is immediately confirmed via e-mail and a phone call. However, the websites usually look one and the same.
DealToday.pk, Grabit and HappyDeals.pk lean towards a cool blue theme with featured or recent deals displayed on the homepage:
Dealon.com has gone with a striking red theme for their website to perhaps set them apart, while Groupado’s website welcomes customers with an attractive orange theme:
HappyDeal.pk is Lahore-based and has a Facebook following over 400,000 fans, while Karachi-based DealToday.pk has over 600,000 fans. Some of these sites cater to only one city while some have expanded into multiple cities in Pakistan.
As a general rule, since these sites grow organically due to word or mouth, they tend to establish customer loyalty. The sites are recommended by satisfied customers who have tried out their deals. Here are some positive comments on Facebook from some of the coupon sites:
The sites mentioned above, as well as many others, do not have an online payment solution. Purchasing a deal is means confirming the order online, after which there is a physical delivery of the voucher. The method of payment is cash on delivery. The whole process seems quick but it has resulted in delays and mismanagement of deals and funds. This leads to unsatisfied customers. Here are some comments about it:
Online coupon sites are going strong in Pakistan. They’re convenient, user friendly and open 24 hours a day. Some of the deals on offer on these sites feature discounts that can often be hard to believe. Buyers not only save on the price tag but also on fuel costs and time, all from the comfort of their homes. What’s not to love?