Rebranding: What It Means And How To Do It

Businesses sometimes have to take a step back and admit their brand needs a little help.  When this happens, businesses have the option to rebrand themselves and start over fresh.  Rebranding is a way for a business to update its look and attract more customers while continuing to cater to its existing customer base. When a business chooses to rebrand, More...

by Noelle Ellis | Published 6 years ago
By Noelle Ellis On Wednesday, July 10th, 2013
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Unconstitutional Egypt Coup

The Muslim Brotherhood and Morsi probably still have enough support such that it is unavoidable that they will be involved in the political life of a feasible democratic future for Egypt. The risk in unseating Morsi More...

By Noelle Ellis On Wednesday, July 10th, 2013
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Unconstitutional Egypt Coup

The Muslim Brotherhood and Morsi probably still have enough support such that it is unavoidable that they will be involved in the political life of a feasible democratic future for Egypt. The risk in unseating Morsi More...

By Noelle Ellis On Monday, July 8th, 2013
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Why Did Eye To Eye And One Pound Fish Go Viral?

The purpose of a viral video is simple: it gets people to talk about it, both online and offline. This disposition grows exponentially when a video is passed on to friends through social network applications such More...

By Noelle Ellis On Monday, July 1st, 2013
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Is Social Media An Influential Tool For Local Brands?

Social media is a powerful tool for brands if it is used effectively. As socialization becomes more digitized, consumers appeal to the idea of engaging with the product or service of a brand before purchasing it. More...

By Noelle Ellis On Friday, June 28th, 2013
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5 Local Coupon Sites For Deals And Discounts Galore

Digitized coupons are making a huge splash in Pakistan. While the scorching heat deters shoppers from browsing summer sales, e-commerce has become every shopaholics dream. Now add to that the opportunity to purchase More...

By Noelle Ellis On Thursday, June 27th, 2013
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10 Memorable Hosts Of The Lux Style Awards

The last 11 years have seen eleven annual Lux Style Awards. These awards have come to be associated with glamorous events combining the fashion, film, television, music and, thanks to the sheer amount of branding More...

By Noelle Ellis On Wednesday, June 26th, 2013
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Brand Collaborations: Why Nando’s + Uth Oye! = Success

Brand collaborations, also called brand partnerships, are one of the many tactics through which you can market your brand. Brand collaborations are much needed these days due to increased awareness regarding the More...

By Noelle Ellis On Monday, June 24th, 2013
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5 Best Telecom Ads Of All Time

Telecoms are major ad spenders in Pakistan. Over the years, these telecom TV ads have faced all sorts of responses from consumers including the good, the bad and the ugly. But out of all the Warid, Mobilink, Telenor More...

By Noelle Ellis On Thursday, June 20th, 2013
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Top 5 Pakistani Women Who Have Scaled New Heights

Amidst the doom and gloom, and not to mention the constant darkness courtesy of load shedding, pervading the Pakistani atmosphere, there is always some news or the other that gives one us something to cheer about More...