Continental Biscuits Brings Oreo To Pakistan

Continental Biscuits Ltd. (CBL), the makers in Pakistan of the LU brand of biscuits and an exclusive affiliate of global snacks group Mondelēz International (previously known as Kraft Foods), has brought the iconic Oreo biscuit brand to Pakistan.

Oreo is touted as the is the world’s favourite biscuit (or cookie, depending on the market), and CBL aims to make it a local favourite in Pakistan as well by leveraging the global scale and expertise of Mondelēz International, along with CBL’s strong track record, excellence in biscuit manufacturing and marketing, and a long history in Pakistan.

The Oreo cookies previously available in Pakistan were imported and therefore expensive and often past their sell-by date. The new locally produced cookies will reach the market while they are still fresh and will be sold at affordable prices to a wide variety of consumers. Pack and introductory prices are Rs 10 for 3 biscuits, Rs 20 for 6 biscuits and Rs 40 for 12 biscuits.

CBL has invested Rs 1.1 billion (about US$ 11 million) to build a state-of-the-art Oreo production line at its manufacturing plant in Sukkur, making it the largest biscuit-production facility in the country. As the production line is fully automated from the initial production process to the biscuit’s packaging, with no human interaction, the facility is the first of its kind in Pakistan. The line can produce as many as 4 million biscuits per day or 3 tonnes of biscuits per hour.

Speaking on the occasion of Oreo’s debut in Pakistan, CBL’s chairman and managing director Hasan Ali Khan said, “We are delighted to bring the world’s favourite biscuit to Pakistan. For us, this is the beginning of another wonderful journey to make Oreo the no.1 biscuit brand in Pakistan. Our vision of locally producing Oreos clearly signals our intent at dominating the local biscuit market and also highlights the importance of Pakistan as a biscuit manufacturing base.”

Rafey Zuberi, CBL’s director marketing added, “Oreo is more than just a biscuit; the ‘Twist, Lick and Dunk’ ritual has brought fun-filled moments-of-bonding to millions of families around the world. The dunking culture already exists in Pakistan, with adults dipping their biscuits in tea. Now, we are giving Pakistani families the chance to dunk their biscuits in milk.”

Ian Buchan, Mondelēz International’s Middle East & Africa new markets general manager, said: “We have been partners with Continental Biscuits since 2007 and have shared business excellence without reference to borders. With the launch of Oreo, we are delighted now to share the ‘moments of joy’ in Pakistan in terms of both industry best-practices and a superb, quality product.”

Twitter May Be Pulling Its #Music Service Soon

The Drum has reported a rumour that Twitter may be pulling the plug on its six-month old #Music service.

The launch of the music service took place in April this year, and immediately shot to number six in the free download chart. However, the apps popularity has waned significantly since then.

The rumours, reported by AllThingsD, claim that the music app is ‘nearly sealed’ due to its declining performance.

This news comes as Twitter makes changes to its music department, along with several other rumoured moves ahead of its planned IPO, including the launch of a direct message service and the ability to user more than 140 characters.

Pakistani Blockbuster ‘‘Waar’’ Debuts On Big Screen

The movie premiere of Pakistan’s highly anticipated movie ‘Waar’ was held last week at Atrium Cinemas, Karachi.

The premiere saw Atrium Cinemas transformed into an army camp. The movie red carpet and premiere was organized by Syntax Communications – an Edelman affiliate.

Released under the banner of Mind Works Media, ‘Waar’ was ushered in and supported by several celebrities representing the Pakistani media industry. With a massive production budget of nearly US$ 2 million, it is Pakistan’s biggest budget movie to date. Based on actual events, the movie’s plotline revolves around the idea of counter-terrorism packed with suspense, terror and action.

The film is scheduled to hit the big screens across Pakistan this Eid-ul-Adha for general audience.

Distributed by ARY Films & Mandviwalla Entertainment, ‘Waar’ is written and produced by Dr. Hassan Waqas Rana while the young and very talented Bilal Lashari has directed the movie. The star cast of ‘Waar’ includes a mix of industry veterans and newcomers: superstar Shaan plays the lead role in the movie that becomes the last hope for Pakistan’s security agencies to battle against the vicious opponent Shamoon Abbasi. Hamza Ali Abbasi, Aisha Khan, Ali Azmat, Misha Shafi, Kamran Lashari and Nadeem Abbas Rana make the rest of the cast of the movie.

“It is pleasant to see young and passionate people taking the movie industry of Pakistan to new heights of glory. This was needed for a long time and now I believe that time is very near when Pakistani movies will be taking the global stage and WAAR is the beginning” said Salman Iqbal, founder and president, ARY Digital Network.

“ARY Films is proud to be associated with ‘Waar’ one of the most promising Pakistani movies of the decade”, said Mohammad Jerjees Seja, CEO, ARY Digital Network while expressing his excitement about ‘Waar’. “I feel fortunate to be able to witness the turnaround of Pakistani cinema industry and to play an active role in unveiling the new face of Pakistani cinema to the world. The line up of new Pakistani movies such as ‘Waar’ that have breathed a new life into the almost dying Pakistani cinema, projects a positive story of Pakistan; one that every Pakistani will be proud of telling. Mandviwalla Entertainment and ARY Films have been making several efforts to promote the talented Pakistani film makers like Bilal Lashari and it is heartening to finally see the result of our labour.”

Talking about his first movie venture, Bilal Lashari, director of the movie ‘Waar’ said, “I have always believed in making something creative, something that challenges the existing norm. I have tried to inject the same level of creativity and passion in my first movie venture ‘Waar’. I’m grateful to all my supporters out there who waited patiently for the movie – you should know that the movie took longer than expected to make it to the big screen because we wanted to bring to you nothing short of excellence. At this point I don’t know if the audience would like the movie or not but I do know that I have created something original, something that I believe in and if only a handful of people would be able to see that, I would be a happy man.”

“Waar is not your regular romantic movie; it is a story of one man’s bravery and determination to fight against all odds to protect his country’s sovereignty and restore peace within his country,” said Dr. Hasan Waqas Rana while sharing his concept behind the movie. “We have created this movie with a unique concept in mind. The idea is to highlight a powerful story inspired by true events with a perfect combination of script, characters and visualization that will make this movie a truly memorable experience for our audience.”

Diane Von Furstenberg’s ‘Shoppable’ Google Hangout: First Of Its Kind

High-end designer Diane von Furstenberg’s collaborated with Google last week to create a ‘shoppable’ Google hangout where participants had the ability to DVF products while communicating with the designer herself.

The unique event was a first for Google’s social network, which, according to brandchannel, is still struggling to make a play for mainstream social users.

The event showed off the site’s features as it displayed a window of DVF products for sale to the right of the video window on users’ screens.

The shoppable hangout is the first of its kind in a string of planned partnerships with other CFDA (Council of Fashion Designers of America) designers, Von Furstenberg being the first as president of the organization.

Google’s next partnership will be with designer Rebecca Minkoff, as per brandchannel. Minkoff has previously partnered with Tumblr and Instagram to debut new looks ahead of runway launches.

Zong Sponsors The Pakistan Vs South Africa Cricket Series 2013 In UAE

Zong patronizes Pakistan’s favorite sport, cricket, by sponsoring the upcoming Pakistan vs South Africa cricket series being held from 14thOctober, 2013 to 15th November, 2013 in UAE.

In the Pakistan vs South Africa series, South Africa will re-enter the test cricket arena after 8 months absence where Pakistan and South Africa will battle it out against each other in 2 test matches, 5 ODIs and 2 T20 matches.

“Zong is immensely pleased  and excited about sponsoring one of the most exhilarating cricket series of this season – the Pakistan vs South Africa series in UAE”, said Farooq Niaz, head of public relations and CSR, Zong. “We have proudly become a regular patron of cricket and hope to see great sportsman spirit in this upcoming series. We wish both the teams all the best and look forward to a very entertaining series. Pakistan is a cricket loving nation and it’s a sport they literally live, eat, sleep. Zong keeping its legacy to promote sports in Pakistan has sponsored this series as part of our commitment to promote this great game.”

Over time, the Zong brand has established a strong association with sports.  Zong has previously taken many initiatives to support sports activities in Pakistan, the most notable one being their collaboration with Manchester United Football club. The company has been involved in supporting various cricket series, polo and golf tournaments like Pakistan vs Zimbabwe series, Shandur Polo Festival and Chief of Naval Staff Amateur Golf Championship.

Other brands sponsoring the Pakistan vs South Africa Cricket Series 2013 include Haier, NIB Bank, Audionic and Cool & Cool.

World Marketing Summit Malaysia 2013 Concludes With Agreement On Sustainable Profits Through Community Partnerships

The World Marketing Summit Malaysia 2013 (WMSM 2013) concluded on Monday with an insightful discourse resulting in delegates exploring case studies, shared experiences and future direction on how social purpose can be injected into business objectives, elevating marketing to address and achieve the United Nations 8 Millennium Development Goals (MDGs), and at the same time, create a consumer market built from shared prosperity.

Over the course of the three-day summit, more than 2300 delegates representing 68 countries discussed how social purpose can and should be injected into business practice to allow for businesses to make money while furthering a social cause.

The list of high profile speakers included Minister Dr. Bernard Kouchner, ex-French Minister of Foreign and European Affairs and Founder of Doctors Without Borders, Professor Dr. Hubert Gijzen, UNESCO’s Director of Asia & Pacific, Mr Shahid Malik, ex Labor Minister of the U.K. and Chairman of Global Cooperation and Development Partnership, Dr. Ashok Khosla, Chairman of Development Alternative Groups, India, and Dr. R. L. Bhatia, Founder of World CSR Day.

The brainchild of iconic marketing guru, Professor Dr Philip Kotler, the WMSM 2013 aimed to revolutionise the way marketers and consumers think, live and act as an individual and how society can collectively make contributions towards a better future by creating new approaches through marketing. With the vision that it will be an annual gathering of thinkers, social activists, marketing professionals and government officials, the WMSM 2013 aims to encourage large multinationals, local SMEs and NGOs to become agents of social change, changing the old model of the developed economies providing charity to the developing nations. This must entail all countries working in concert to address long-standing humanitarian malaise and devise actionable solutions with measurable objectives to resolve the issues.

On the sidelines of the World Marketing Summit, the Youth Parliament, in conjunction with the Revolution Starts Now project, saw 30 children from various schools across Malaysia, a students’ research competition where schools explore new ways to achieve the eight United Nations’ Millennium Development Goals (MDGs).

The key take-outs of the summit stressed on the importance of Public-Private-Purpose partnership to provide universal primary education, gender equality and the need for businesses to adopt strategies to foster sustainable and continuous improvements rather than one-off donations. The insights generated from influential experts and NGOs in their relative fields defined the key areas of improvements from the health, environmental and educational sectors and what we can do to solve them. Further to that, government institutions and officials resonated the importance of national support and aligning goals with importance.

Finally, the private sector which encompasses large multinational corporations as well as SMEs and small business owners can also implement strategic social purposes as all sectors of society can help contribute towards the betterment of society.

Dr. Marceline Lemarie, Organising Chairperson of WMSM 2013 said: “Ideas to change the world are only actionable if we have the support and cooperation of the public. And it is only though marketing that we can get people interested, aware and accept what you can do to change the world. I am glad the speakers here in this summit are able to share their experience, revolutionary ideas and success marketing stories to everyone and show businesses that purpose can be injected to profit without hurting their bottom-line. I look forward to the new paradigm of Public-Private-Purpose partnership and action plans to implement this immediately”.

“The World Marketing Summit Malaysia 2013 has been a wonderful experience and I thank all speakers, sponsors, and partners for their undivided support towards making this summit a success. I hope all corporations, NGOs and everyone who have attended the summit can take home something valuable, implement it and create a better world through marketing,” added Dr. Marceline.

New Paradigm Of Public-Private-Purpose Partnerships Take Centerstage At World Marketing Summit Malaysia 2013

The World Marketing Summit Malaysia 2013 kicked off yesterday with global marketing experts sharing the view that marketing in the 21st century requires a new partnership between government, enterprise and civil society, focused on creating and sharing prosperity.

Dr Fahim Kibria, secretary general and chief marketing officer of World Marketing Summit Group, began by delivering a personal, recorded message from Professor Dr Philip Kotler to delegates of the WMSM 2013. Dr Kotler, who announced on the morning of the conference that he would not be attending, said “The World Marketing Summit has as its purpose the development of solutions to the problems of poverty, hunger, pollution, violence and social disorder.”

Founder of the World CSR Day, Dr. R.L. Bhatia set the tone for an innovative summit by with an interactive presentation questioning the order of the 3Ps in marketing – product, profit, purpose. “People forget in forty minutes, so do we decide to donate and forget or create, share and grow sustainably? The human mind is capable of contributing value, making a difference and if we tell ourselves to make a positive difference 3 times a day, it becomes a habit. I strongly believe that combining vision with action can change the world.”

H.E. Christian Rehren, ambassador, Embassy of Chile, highlighted the catalytic power of women as consumers and agents of change in the family. “We need empowered citizens, not just vocal, concerned consumers. Social equality and a stable nation is the result of just and equitable distribution of wealth. Our wealth has gone towards addressing the 8 United Nations Millennium Development Goals, particularly MDG 6 to combating HIV, Malaria and other diseases in Chile. We should always strive to imagine, and ask “Why not?. From Chile’s perspective, marketing a country or destination is equally about building a just and equitable society, as much as building thriving business and good infrastructure.”

The Honorable Minister of Higher Education Namibia, Dr David Namwandi, provided a Tour de Force ending to the opening session stating, “It’s our duty to wipe away the tears of our brothers and sisters going through poverty. Poverty is due to a lack of love and it is our duty and responsibility as marketers, to be agents of positive change and social equalizer. Do good to the world and the world will do good for you.”

The opening day of the Summit saw over 600 delegates from over 70 countries participating in sessions dedicated to addressing MDG 1 “Eradicating Extreme Poverty and Hunger” and MDG 2 “Achieving Universal Primary Education”, with speakers including Rajesh Chakrabarti, chief innovation officer of Reliance ADA Group, India, Sara Ismail Mohamed, CEO, Al Bashayer Investment Company, UAE, John D. Chacko, CEO of LeapED Services, Malaysia and William Kwende, Chairman Agritech Group, Bukina Faso.

Dr. Marceline Lemarie, organising chairperson of the World Marketing Summit Malaysia 2013 said, “The power of marketing as a tool to effect positive change has never been more apparent. Profit and purpose must co-exist, this is the new business normal. We have less than 2 years to achieve the 8 UN MDGs and in the process, create a bigger, more prosperous market based on empowerment and shared prosperity. I look forward to the new paradigm of Public-Private-Purpose partnership and action plans to implement this immediately.”