Carat Media Services Lands SCA’s Indian Account

Sweden-based hygiene and forest product company SCA has appointed Carat Media Services to handle its media duties in India, according to this report by Campaign India. The business will be handled by Carat’s Mumbai office, and will include the brands SCA plans to launch in India: Libero (baby care), Tempo (hand and face hygiene), TENA (incontinence More...

by Noelle Ellis | Published 5 years ago
By Noelle Ellis On Thursday, November 7th, 2013
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Shell Teaser Ad Promotes Most Exciting Car Launch Of The Year

Shell has launched a teaser ad campaign in Pakistan to promote what it calls the ‘most exciting car launch of the year’. Though it is unclear what kind of car Shell Pakistan is planning to launch, Brandsynario claims More...

By Noelle Ellis On Wednesday, November 6th, 2013
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‘Who Is Hussain’ Campaign Is Back For 2013

“1.5 people around the world know about Hussain. Do you?” This is the question asked by the organisers of the Who is Hussain campaign, which first began it’s awareness campaign late last year. The campaign More...

By Noelle Ellis On Friday, November 1st, 2013
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Oreo Pakistan Appoints Digitz As Digital Media Agency

New entrant to the local market Oreo Pakistan has appointed Digitz as its digital media agency. Digitz aims to promote the biscuit on Pakistan’s digital media landscape. The brand is currently present on Facebook, More...

By Noelle Ellis On Tuesday, October 22nd, 2013
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Continental Biscuits Brings Oreo To Pakistan

Continental Biscuits Ltd. (CBL), the makers in Pakistan of the LU brand of biscuits and an exclusive affiliate of global snacks group Mondelēz International (previously known as Kraft Foods), has brought the iconic More...

By Noelle Ellis On Monday, October 21st, 2013
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Twitter May Be Pulling Its #Music Service Soon

The Drum has reported a rumour that Twitter may be pulling the plug on its six-month old #Music service. The launch of the music service took place in April this year, and immediately shot to number six in the free More...

By Noelle Ellis On Monday, October 14th, 2013
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Pakistani Blockbuster ‘‘Waar’’ Debuts On Big Screen

The movie premiere of Pakistan’s highly anticipated movie ‘Waar’ was held last week at Atrium Cinemas, Karachi. The premiere saw Atrium Cinemas transformed into an army camp. The movie red carpet and premiere More...

By Noelle Ellis On Tuesday, October 8th, 2013
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Diane Von Furstenberg’s ‘Shoppable’ Google Hangout: First Of Its Kind

High-end designer Diane von Furstenberg’s collaborated with Google last week to create a ‘shoppable’ Google hangout where participants had the ability to DVF products while communicating with the designer More...

By Noelle Ellis On Monday, October 7th, 2013
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Zong Sponsors The Pakistan Vs South Africa Cricket Series 2013 In UAE

Zong patronizes Pakistan’s favorite sport, cricket, by sponsoring the upcoming Pakistan vs South Africa cricket series being held from 14thOctober, 2013 to 15th November, 2013 in UAE. In the Pakistan vs South More...

By Noelle Ellis On Friday, October 4th, 2013
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World Marketing Summit Malaysia 2013 Concludes With Agreement On Sustainable Profits Through Community Partnerships

The World Marketing Summit Malaysia 2013 (WMSM 2013) concluded on Monday with an insightful discourse resulting in delegates exploring case studies, shared experiences and future direction on how social purpose More...