New BIC Pen ‘For Her’ Gets Scathing Reviews

Pen manufacturer Bic has recently introduced a new range of pens especially for women. The ‘Bic Cristal for Her’ is a ball point pen available in pastel colours, and is slimmer than usual in order to fit a woman’s hand. One retailer describes the pens as follows: Cristal For Her ballpoint pens are reserved for women and feature a diamond-engraved More...

by Noelle Ellis | Published 1 month ago
By Noelle Ellis On Friday, December 27th, 2013
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Coffee Planet Hosts Coffee Mob For Facebook Foodies In Lahore

Pakistan’s first ever ‘coffee mob’ took place at local cafe Coffee Planet in Lahore earlier this month. The event was hosted specifically for the Facebook group ‘Foodies R Us’. The Coffee Planet staff More...

By Noelle Ellis On Friday, November 1st, 2013
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Oreo Pakistan Appoints Digitz As Digital Media Agency

New entrant to the local market Oreo Pakistan has appointed Digitz as its digital media agency. Digitz aims to promote the biscuit on Pakistan’s digital media landscape. The brand is currently present on Facebook, More...

By Noelle Ellis On Tuesday, October 8th, 2013
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Diane Von Furstenberg’s ‘Shoppable’ Google Hangout: First Of Its Kind

High-end designer Diane von Furstenberg’s collaborated with Google last week to create a ‘shoppable’ Google hangout where participants had the ability to DVF products while communicating with the designer More...

By Noelle Ellis On Friday, September 6th, 2013
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Kenneth Cole Tweets About Syria, Faces Backlash For Being ‘Insensitive’

US fashion designer Kenneth Cole has posted a controversial tweet referencing Syria on his personal Twitter account, drawing in widespread criticism for being insensitive. The tweet, posted Thursday afternoon, makes More...

By Noelle Ellis On Tuesday, October 2nd, 2012
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Kellogg’s Tweet Shop: Tweets Are Currency

Last week, Kellogg’s opened a pop up ‘Tweet Shop’ in London to promote the launch of its new Special K Cracker Crisps. The promotion lasted for a week and created waves in the world of marketing and social More...