New BIC Pen ‘For Her’ Gets Scathing Reviews
Pen manufacturer Bic has recently introduced a new range of pens especially for women. The ‘Bic Cristal for Her’ is a ball point pen available in pastel colours, and is slimmer than usual in order to fit a woman’s hand. One retailer describes the pens as follows: Cristal For Her ballpoint pens are reserved for women and feature a diamond-engraved More...
Coffee Planet Hosts Coffee Mob For Facebook Foodies In Lahore
Pakistan’s first ever ‘coffee mob’ took place at local cafe Coffee Planet in Lahore earlier this month. The event was hosted specifically for the Facebook group ‘Foodies R Us’. The Coffee Planet staff More...
Oreo Pakistan Appoints Digitz As Digital Media Agency
New entrant to the local market Oreo Pakistan has appointed Digitz as its digital media agency. Digitz aims to promote the biscuit on Pakistan’s digital media landscape. The brand is currently present on Facebook, More...
Diane Von Furstenberg’s ‘Shoppable’ Google Hangout: First Of Its Kind
High-end designer Diane von Furstenberg’s collaborated with Google last week to create a ‘shoppable’ Google hangout where participants had the ability to DVF products while communicating with the designer More...
Kenneth Cole Tweets About Syria, Faces Backlash For Being ‘Insensitive’
US fashion designer Kenneth Cole has posted a controversial tweet referencing Syria on his personal Twitter account, drawing in widespread criticism for being insensitive. The tweet, posted Thursday afternoon, makes More...
Kellogg’s Tweet Shop: Tweets Are Currency
Last week, Kellogg’s opened a pop up ‘Tweet Shop’ in London to promote the launch of its new Special K Cracker Crisps. The promotion lasted for a week and created waves in the world of marketing and social More...