According to ProPakistani, Telenor Pakistan has appointed Atifa Asghar as Director Communications and Public Relations, a long vacant position that was spared earlier this year when Anjum Rahman resigned from the company.
Asghar will be joining the company from October 15th, 2012. A Telenor Pakistan spokesperson confirmed ProPakistani of the appointment.
Asghar brings with her vast experience in media relations, corporate communication and marketing. Prior to her appointment at Telenor, she looked after media relations for Nokia Siemens Network in the Middle East and Africa.
She also remained marketing manager for the same company earlier. Prior to the merger of Nokia and Siemens, Asghar had served Nokia Pakistan and Iran as communications manager.
Atifa Asghar has joined Telenor’s communication department at a time when Pakistan’s telecom industry is undergoing tough working conditions. She will be tested with growing challenges that tend to take on telecom companies, such as the issue of un-registered SIMs, tax evasion and suspension of services.
She will be the fourth director of Telenor’s communication department in the last three years.