High-end designer Diane von Furstenberg’s collaborated with Google last week to create a ‘shoppable’ Google hangout where participants had the ability to DVF products while communicating with the designer herself.
The unique event was a first for Google’s social network, which, according to brandchannel, is still struggling to make a play for mainstream social users.
The event showed off the site’s features as it displayed a window of DVF products for sale to the right of the video window on users’ screens.
The shoppable hangout is the first of its kind in a string of planned partnerships with other CFDA (Council of Fashion Designers of America) designers, Von Furstenberg being the first as president of the organization.
Google’s next partnership will be with designer Rebecca Minkoff, as per brandchannel. Minkoff has previously partnered with Tumblr and Instagram to debut new looks ahead of runway launches.