How Not To Win Facebook Contests

Ever participate in a Facebook contest? Or two or three, or every one that you came across? You are not alone. With the number of Facebook users increasing by the minute, Facebook pages for different brands regularly hold various contests to attract traffic. These contests promise giveaways that many won’t otherwise purchase. Hence the craze.

If you are a frequent participant of these above mentioned Facebook contests, yet still not a winner, I can tell you just what you are doing wrong. My job is managing quite a few Facebook pages for different brands, running contests often, and I get to choose the lucky winner.

Following is a list of things to do, to make sure you never ever win a Facebook contest.

1)      Have a fake profile. If you participate in a contest with a profile name of ‘Sweetie dolly’ or ‘Innocent Pari (fairy)’, trust me your chances of winning are as high as finding a real innocent pari. Some people create fake profiles just to participate in these contests. By having these contests, brands like to create publicity. We don’t want to give away a prize to an unknown person with a questionable existence.

2)      Participate in every contest you see: If you have made it your life’s mission to participate in every contest you see, well then I, as a brand manager see no interest in you. The winner for my contest needs to be someone who is not only a fan, but is a genuine fan. He is a portal to the real world. The giveaway is like a billboard which will tell people about my product. I don’t want my product drowned out by other prizes you may or may not have received participating in every contest you come across.

3)      Not having your genuine display/ cover: Just like participating in too many contests is a turn off, dedicating your display pictures and cover photos for other contests also make you an unlikely contender.

4)      Not mentioning your city on profile: Sometimes, our clients are located in few cities only and for certain reasons want winners from the same cities as well. When selecting a winner, if I choose you but cannot see your basic details, I will pass you up.

5)      Send a personal message: I take my contests seriously. If you try to butter me up by posting statuses saying how much you love the brand, or inbox me saying you want the prize for your mother, I will consider it a violation of rules (most of them exist staunchly in my head).

6)      Taking us for fools: Possibly the worst thing you can do to screw your chances of winning, is to be a wise ass. DO NOT, I repeat, DO NOT think you can outsmart me. I check each and every thing before I consider you eligible. I will stalk your profile, look at your cover photo, and check out your genuineness through mutual friends if any. In short I will go the extra mile before even considering you as the winner.

Once you have passed the test, I will then group you together in a list (believe me it is very small) and randomly pick a number. So if you are participating in a contest, either play by the rules, or make sure I am not managing the page.

First published on Sidra Rizvi Says on 1 April, 2013. Click here to view the original post.

About the author: She’s writing her way down, one issue at a time. Using the worst possible analogies to describe every situation, get ready to treat your eyes. She is Sidra Rizvi. To talk to her, either leave a comment, or follow her on Twitter @Sidra_Rizvi