Former editor of New Media Age Justin Pearse has joined The Drum as a regular columnist, according to a news update on the website.
Pearse is one of the best known faces in digital circles having spent 12 years at New Media Age, where he was editor until June this year.
He remains heavily involved in the digital industry as head of innovation at Bite Communications and a member of BIMA’s executive committee.
In his first column, published here today, Pearse says it’s time for marketers and their agencies to stop asking the wrong questions about social media.
He writes: “The discussion is too often about what brands and their agencies can do to ‘use’ social media to change their relations with consumers. Seldom is it about what brands have to do to change their actual businesses to get fit for this new world.”