A new teaser ad campaign has hit billboards and newspapers across the nation.

The minimalist creatives feature a twirling red ribbon (Or coil? Or telephone wire? A slinky, perhaps? ) with the copy: ‘Follow the Link. Coming Soon.’

At this point the brand and product remain a mystery, however our sources have revealed that this information will be unveiled by the end of this week.

Till then, check out the billboards below. I hope you’re sufficiently teased!

Flying Club, Islamabad

Khayaban-e-Ittehad, Karachi

Star Gate, Karachi

Masjid Chowk, Lahore

Update: It’s a Mobilink campaign! Read more details here.