The movie premiere of Pakistan’s highly anticipated movie ‘Waar’ was held last week at Atrium Cinemas, Karachi.
The premiere saw Atrium Cinemas transformed into an army camp. The movie red carpet and premiere was organized by Syntax Communications – an Edelman affiliate.
Released under the banner of Mind Works Media, ‘Waar’ was ushered in and supported by several celebrities representing the Pakistani media industry. With a massive production budget of nearly US$ 2 million, it is Pakistan’s biggest budget movie to date. Based on actual events, the movie’s plotline revolves around the idea of counter-terrorism packed with suspense, terror and action.
The film is scheduled to hit the big screens across Pakistan this Eid-ul-Adha for general audience.
Distributed by ARY Films & Mandviwalla Entertainment, ‘Waar’ is written and produced by Dr. Hassan Waqas Rana while the young and very talented Bilal Lashari has directed the movie. The star cast of ‘Waar’ includes a mix of industry veterans and newcomers: superstar Shaan plays the lead role in the movie that becomes the last hope for Pakistan’s security agencies to battle against the vicious opponent Shamoon Abbasi. Hamza Ali Abbasi, Aisha Khan, Ali Azmat, Misha Shafi, Kamran Lashari and Nadeem Abbas Rana make the rest of the cast of the movie.
“It is pleasant to see young and passionate people taking the movie industry of Pakistan to new heights of glory. This was needed for a long time and now I believe that time is very near when Pakistani movies will be taking the global stage and WAAR is the beginning” said Salman Iqbal, founder and president, ARY Digital Network.
“ARY Films is proud to be associated with ‘Waar’ one of the most promising Pakistani movies of the decade”, said Mohammad Jerjees Seja, CEO, ARY Digital Network while expressing his excitement about ‘Waar’. “I feel fortunate to be able to witness the turnaround of Pakistani cinema industry and to play an active role in unveiling the new face of Pakistani cinema to the world. The line up of new Pakistani movies such as ‘Waar’ that have breathed a new life into the almost dying Pakistani cinema, projects a positive story of Pakistan; one that every Pakistani will be proud of telling. Mandviwalla Entertainment and ARY Films have been making several efforts to promote the talented Pakistani film makers like Bilal Lashari and it is heartening to finally see the result of our labour.”
Talking about his first movie venture, Bilal Lashari, director of the movie ‘Waar’ said, “I have always believed in making something creative, something that challenges the existing norm. I have tried to inject the same level of creativity and passion in my first movie venture ‘Waar’. I’m grateful to all my supporters out there who waited patiently for the movie – you should know that the movie took longer than expected to make it to the big screen because we wanted to bring to you nothing short of excellence. At this point I don’t know if the audience would like the movie or not but I do know that I have created something original, something that I believe in and if only a handful of people would be able to see that, I would be a happy man.”
“Waar is not your regular romantic movie; it is a story of one man’s bravery and determination to fight against all odds to protect his country’s sovereignty and restore peace within his country,” said Dr. Hasan Waqas Rana while sharing his concept behind the movie. “We have created this movie with a unique concept in mind. The idea is to highlight a powerful story inspired by true events with a perfect combination of script, characters and visualization that will make this movie a truly memorable experience for our audience.”