Published On: Wed, Feb 20th, 2013

Parixit Bhattacharya Is Chief Creative Officer Of TBWA\India

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TBWA\India has appointed Parixit Bhattacharya to the position of chief creative officer of the TBWA Group in India, according to Digital Market Asia.

He will also be responsible for retail and shopper marketing company The Integer Group, and recent digital acquisition, Magnon Group.

Commenting on Bhattacharya’s appointment, Shiv Sethuraman, TBWA\India group chief executive officer, said “Parx has fantastic digital credentials, a global outlook, and is obsessive about integrated work that is both award-winning and ‘on brand’.  As the TBWA Group in India widens its footprint to cover the vital areas of digital as well as retail and shopper marketing, we are looking to him to take our creative work to the next level.”

Bhattacharya was previously creative director at JWT Singapore where he was  working with clients such as HSBC, Johnson & Johnson and Bayer. He began his career in 2001 in the planning department of Leo Burnett Mumbai, and went on to work with various agencies in Mumbai, Singapore and Dubai. He has created cross-platform experiences for brands like Sony, Kit Kat, Harvey Nichols, MasterCard, Fiat, KFC, Time Magazine and Heinz.

Bhattacharya said in a statement, “In joining TBWA, I feel an uncanny DNA match. I hope to fit into TBWA like a pair of well-worn jeans. At TBWA\India, my aim is to create iconic work that is synonymous with ‘creativity with a conscience’ – work that makes the brands we build more loveable and an inseparable part of the social fabric of India.”

Responsible for several internationally recognized campaigns, Bhattacharya has won the Design Grand Prix at Dubai Lynx 2011, the Digital Grand Prix and Best of Show at CCA Singapore 2012, and the Mobile Grand Prix at AdStars 2012.

He was the first copywriter in the Middle East to have won three Cannes Lions in the same year. His short film, ‘Dear Dolly’, was screened at ADFEST’s ‘Fabulous Four’. He’s also served as a tutor at Award School Singapore.

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