Nahi Zubaida aapa mujhe gora nahin hona! I love my tan; it makes me beautiful. In actual logic the more melanin you have in your skin (which, by the way, gives you your skin color) the less skin diseases you are prone to!
Ab gora hoga Pakistan – really!?!?!? There are a host of whitening creams but they have taken a different route and honestly don’t make Pakistan sound like it has a kaaladisease.
Should I mention how racist this is? But that wouldn’t matter of course since the kaaladisease needs to be treated!
Kaala is not the problem. It’s the existence of such brand teams and creatives.
I am giving you all the middle finger salute!
Watch the video below:
Agency: Angel’s Advertisers
Product:: Zubaida Aapa Whitening Soap
Duration: 45 sec
Director: Baber Elishah (TheBashFilms’)
DOP: Haseeb at 146
Produce by: Sirf Films
Line Producer: Waleed Irfan Khan
Creative Director: Kamran SA Khan
Art Director: Bshah
Asst Director: Binesh Khan, Yahya Production Co: Ishtiaq
Production Manager: Waleed IK & Khalil
Makeup:Altaf at Altaf Saloon Shoot by Arri Alexa
Location: Malir, Studio 146, City Station & KGA
Music: R.Adnan Dawood Khan
Talent: Ajmal Murad, Ntalent Hunt (Naila Khan) & Hamid
First published here by The Ad Mad Dude on 7 May, 2014.
About the author: Follow The Ad Mad Dude on their wild hunt as they stalk, stab, maul and haul ads from Pakistan and around the world for your entertainment, knowledge and horror.