Published On: Sun, May 31st, 2020

Uber Subsidiary Sold to Lime Co.

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Uber Technologies Incorporated is deconstructing materials from thousands of Electric Scooters & Mopeds. This strategic decision follows after selling Social Bicycles Incorporated to Lime Co. Video evidence went viral of Red Mopeds & Electric Scooters being deconstructed for recycling at an unnamed US Facility. Advocates of this transportation format were quick to express their anger via Facebook & Instagram. It prompted Uber Technologies Incorporated to response, remarking that the Lime Company had concerns over maintenance and liability.

Social Bicycles Incorporated sold their American Division to Lime Co. The United Kingdom Division is still managed by Uber, concerning Cycling Advocates that their rental models are outdated on maintenance repairs. The UK Division of SBI didn’t clarify their maintenance logs when questioned by local news outlets. It’s now speculated that regular updates to these vehicles haven’t been made since 2018, which is when Uber Inc confirmed their focus towards the Moped & Scooter Rental Industry. That focus is now being abandoned, with Lime Co. expected to purchase the UK Division of SBI by the 4th quarter of 2020.

May 7th marked the date when Uber Technologies Inc confirmed that Lime Co. would purchase Social Bicycles Incorporated, which maintains the “Jump” Ride Sharing Application. Consumers of this service can rent a local Scooter or Moped for a predetermined period. That vehicle can be returned at multiple locations throughout the United Kingdom, and the United States. Metropolis cities like London or Chicago are the conventional markets selected for Jump. This brand will remain active in American cities under the new leadership, with updated models slated to release by Q3 2020. It’s unknown how Lime Co. will tackle sanitation associated with COVID-19 with their updated models. Unsatisfactory strategies will prompt their relaunch to be postponed.

Excuses, Excuses.

Non-Profit Organizations backlashed towards the decision of these three respective companies. It was remarked that these vehicles could’ve been donated. Uber clarified that this decision wasn’t implemented because of the COVID-19 Pandemic, that their donations wouldn’t be responsible for a possible outbreak. These sentiments from Uber are trying to extinguish this backlash, with their honourability not being genuine. Standard Ride Sharing services with Uber would’ve been shut down if they cared not to issue a secondary outbreak.

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