Vehicle Wraps: A Smart Advertising Technique?

If you know enough about advertising, then you also would know what type of advertisements have a bigger impact on the consumers. Out of radio, TV, billboards and hoardings, TV wins the race because, along with amazing visuals, you actually get to know the product and this has better impact on brain as the visuals are remembered for longer.

But with time, every sector needs improvement and better innovation, and that is why vehicle wraps are all set to rule the market.

From a business person’s point of view, behicle wraps are cost effective, easy to understand, have a huge impact on users and low failure rate.

What are Vehicle Wraps?

An ad design that is printed on a vinyl wrap, laminated and then wrapped or pasted on the vehicle is known as a vehicle wrap. This can be directly applied on to the vehicle and the precision level is so high that the design sometimes is mistaken as a paint job.

Excellent Visibility Medium

As per studies, with the help of a vehicle wrap one can easily fetch up to 30,000 to 70, 000 views in a day and that is simply great while other TV ads success depends on the fact that how many people are viewing the channel at that time.

People See It Even if they Don’t Want To

Watching something on TV or listening to the radio gives you the option to switch to another channel. which might lead to missing out on ads. On the other hand a person who is either stuck in traffic or just passing by a vehicle with a wrap ad has no choice but to take note. Whether they want it or not, your message has been reached.

Innovative Concept

As per many studies, it has been concluded that a vehicle wrap with attractive deigns and creative message impacts better and for longer than any other advertising medium. And the best part is – you can do that under a low budget too.


This is going to amaze you! A vehicle wrap can last up to five years, yes that is true! Can you afford any other medium for this much time duration? We don’t think so! All thanks to the vinyl sheet and the lamination with which it is covered.

Easy to Remove and No Damage

The wraps can be easily removed and do not harm the paint of the vehicle provided you get it done right and with the help of a professional.

About the author: Amy is a guest blog writer who has an interest in writing articles about business and marketing. Most often she writes articles related advertising strategies like vehicle wraps, barricade covers and inflatable billboards.